ProspectMX provides Internet marketing solutions for clients in both North America and overseas. The Lancaster, Pennsylvania, company serves such varied industries as nonprofits, schools, and churches; banking and lending institutions; construction companies; and Fortune 500 and Inc. 500 corporations. ProspectMX’s founders have provided leadership at the company since its inception in 2007. Co-founder and Chief Financial Officer Steve Young has overseen legal and monetary issues; his two partners, Rory Wilfong and Dave Conklin, provide sales and customer service expertise in guiding the company’s motivational services, and programming as well as the technical and design departments, respectively.
ProspectMX takes the focus of its Internet marketing strategies beyond increasing web traffic to an ultimate goal of generating revenue for each client and maximizing return on investments. Every customized plan fits within a client’s budget and focuses on defined goals. Available service options include search engine optimization, pay per click management, and social media marketing. In addition, ProspectMX’s marketing strategies allow clients to track revenue impact. No matter which services a client chooses, ProspectMX works to meet a dual goal: maximize web traffic and client profitability.
ProspectMX aims to achieve these goals via four main steps: identifying top web search terms, constructing content that contains those keywords and generates web traffic, using social media and web-based public relations campaigns to create interest, and producing content on other sites to direct Internet traffic to the client’s website. ProspectMX’s website contains a wealth of information for prospective and current clients. Its blog provides advice on conducting effective Internet searches and writing press releases. It also highlights interesting topics, such as successful viral marketing campaigns. In addition, the website offers learning tools, including a glossary and free tutorial videos. For more information, visit ProspectMX.com or call (877) 312-7331.
